1. Understand Generational Perspectives on Funeral Service: Analyze how Baby Boomers, Gen X, Millennials, and Gen Z perceive funeral services, death, and memorialization.
2. Identify Trends in Funeral Planning and Disposition Preferences: Examine new research on generational preferences for burial, cremation, and other funeral service elements.
3. Adapt Funeral Service Approaches to Changing Consumer Expectations: Explore strategies for funeral professionals to align their offerings with the evolving needs and expectations of younger generations.
Course Content
A Fresh Look at the Funeral Consumer (And Why Gen Z Might Be Your Biggest Fans) Quiz
This is a 10-question quiz to accompany the presentation.