The objective of this research is to discover what motivates consumers to make advance funeral plans. The study explores several key areas to gain a deeper understanding of this behavior. First, it examines the demographics and behaviors of individuals who choose to prearrange their funerals, providing insight into who is most likely to take this step and why. Next, it analyzes how consumers move through the consideration process, from initial awareness to final decision-making. The research also delves into what occurs during and after the prearrangement phase, shedding light on both the experience and the outcomes. Based on the findings, the study offers practical suggestions for funeral professionals, including how to strengthen relationships with current client families, connect with new families, and leverage available tools to grow their businesses effectively.
Course Content
Preneed Motivators
This is a 10-question quiz to accompany the presentation and course materials.