Advanced Reconstructive Surgery Techniques

What Will You Learn?
- Basic bone structure and soft tissue recreation.
- Cranial reconstruction techniques using Plaster of Paris Proper packing, suturing, and wax filler application.
- Cosmetic techniques for restorative presentation.
- Arrangement room language for obtaining proper authorization.
- How to manage expectations and confidently guide families through difficult decisions.
Duration: 1 Hour 50 Minutes & 4 Seconds
CE Credit: 2.0
Keynote: The 5 Essential Laws of Hospitality

What Will You Learn?
- How hospitality creates emotional connections that leave lasting impressions.
- Techniques for delivering personalized customer experiences.
- Strategies to increase customer loyalty, retention, and revenue growth.
- The 5 Laws of Hospitality and how to apply them in your business.
- How to move customers from a “state of satisfaction” to a “state of loyalty” through intentional service and engagement.
Duration: 1 Hour 29 Minutes & 22 Seconds
CE Credit: 1.5
Managing Your Cyber Risk: The Anatomy of a Cyber Event
What Will You Learn?
- The most common areas where cyber events occur within a business.
- The anatomy of a cyber event and what it can look like in real-world situations.
- How human error contributes to the majority of cyber incidents.
- Preventative measures your business can implement to better protect sensitive data.
- Practical strategies to strengthen cybersecurity awareness and reduce business interruptions.
Duration: 45 Minutes
CE Credit: 1.0
Mental Health Through the Lives of Lived Experience
What Will You Learn?
- Key data highlighting mental health service gaps throughout Iowa.
- How personal experiences can reveal larger systemic challenges in mental health support.
- The importance of postvention services for families and communities affected by suicide and homicide.
- How the Compassion Team Coalition was created through the National Alliance on Mental Illness platform to address these needs.
- Ways communities, organizations, and individuals can build partnerships to provide meaningful support, education, and awareness for those affected by tragedy.
Duration: 1 Hour, 3 Minutes, & 53 Seconds
CE Credit: 1.0
Overcoming Jaundice & Edema

What Will You Learn?
- Identify and assess conditions: You will learn how to accurately recognize and evaluate the signs of jaundice and edema in deceased bodies in order to determine the most appropriate embalming approach for each individual case.
- Customize embalming solutions: You will explore a variety of embalming fluids and learn how to modify standard embalming solutions to address the unique challenges associated with jaundice and edema.
- Apply enhanced preservation techniques: You will observe both severe and mild cases and learn specialized drainage methods and the use of specific additives to improve preservation results and enhance the aesthetic presentation of affected remains.
Duration: 56 Minutes and 7 Seconds
CE Credit: 1.0
Planning For What’s Next: A Financial Roadmap for Funeral Business Owners
What Will You Learn?
- You will learn practical strategies for planning and preparing for a successful funeral home ownership transition.
- You will gain an overview of financing options, business valuation fundamentals, and key succession planning concepts relevant to today’s funeral business owners.
- You will learn how to assess transition opportunities, recognize common challenges, and take actionable steps toward a well-structured and successful transition process.
Duration: 54 Minutes and 57 Seconds
CE Credit: 1.0
Preneed Insurance, Funerals, and Relationships

What Will You Learn?
- You will learn how preneed insurance supports families, contributes to funeral home success, and helps establish trust well before a loss occurs.
- You will explore the importance of relationship-building in preneed planning and learn strategies for creating more meaningful and supportive conversations with families.
- You will gain insight into how trust, communication, and long-term connections play a vital role in effective preneed discussions and services.
Duration: 1 Hour, 35 Minutes and 20 Seconds
CE Credit: 2.0
Spiritual Work, Spiritual People
What Will You Learn?
- You will reflect on how death creates a sacred space and examine the unique role funeral directors play in guiding families through profound and meaningful experiences.
- Learn different perspectives on spirituality and learn how viewing your work as spiritual can deepen purpose, meaning, and personal fulfillment in your profession.
- Examine ways to navigate the emotional and spiritual demands of funeral service while nurturing your own spiritual, physical, and mental well-being.
Duration: 50 Minutes and 20 Seconds
CE Credit: 1.0
The Big 4 to Creating More Storytellers

What Will You Learn?
- How to build a welcoming environment where every individual feels valued, respected, and appreciated.
- How to define your organization’s unique service identity and implement consistent standards that strengthen your brand experience.
- Learn how to view your organization through the eyes of your customers to enhance service experiences and uncover meaningful opportunities for growth.
- Strategies for creating memorable experiences that inspire customers to become loyal supporters and enthusiastic advocates for your organization.
Duration: 1 Hour, 1 Minute and 48 Seconds
CE Credit: 1.0
The Future of Funeral Service Depends on Retention: Education and the Next Generation of Directors

What Will You Learn?
- Identify key factors contributing to early-career burnout among funeral service professionals.
- Explain how funeral service education shapes expectations, preparedness, and professional identity in new graduates.
- Recognize gaps between education and workplace realities that may contribute to workforce turnover.
- Apply practical strategies for mentorship, onboarding, and workplace culture that support retention of new funeral directors.
- Understand emerging trends in funeral service education and demographics that will shape the future workforce.
Duration: 46 Minutes and 16 Seconds
CE Credit: 1.0
Thinking Differently About Cremation

What Will You Learn?
- Explore the growing popularity of cremation in the United States and examine key statistics shaping the future of funeral service.
- Learn new approaches to meeting with cremation families, including updated terminology, communication strategies, and mindset shifts that support more meaningful interactions.
- Discover insights into creative ways to enhance the cremation experience and better meet the evolving needs and expectations of families.
- You will be introduced to the Matthews Aurora Funeral Solutions “I’ll Remember You” program and explore how it is being used within the industry to support cremation families.
Duration: 1 Hour, 56 Minutes and 27 Seconds
CE Credit: 2.0
Using Mediation Skills With Families
What Will You Learn?
- How to incorporate Mediation Strategies and Techniques into difficult client meetings.
Duration: 41 Minutes and 42 Seconds
CE Credit: 1.0
“What Does Gathering Look Like to You?”
What Will You Learn?
- Discuss new ideas for arrangement language that opens doors for further conversation.
- Discuss how to utilize Celebrants to create meaningful gatherings.
- Provide guidance and examples for offering and implementing ceremonies and family involvement
- Show hands on guidance for how to brand your firm through pictures and video and social media.
Duration: 1 Hour, 23 Minutes and 31 Seconds
CE Credit: 1.5
What’s Next For Preneed? These New Breakthroughs Are Leading the Way
What Will You Learn?
- How effective preneed planning helps educate families and address the increasing complexity and uncertainty they face today.
- How combining customer insights with preneed technology can create deeper relationships with families, increase average service values, and support sustainable business growth.
- Learn practical approaches to improve performance, build lasting trust with families, and help shape the future success of your funeral home.
Duration: 34 Minutes and 28 Seconds
CE Credit: 1.0






