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Convention Continuing Education Courses

Convention Continuing Education Courses

Welcome to the Convention Continuing Education page! Here, you will find courses created by IFDA staff with the materials provided by the speakers at this year’s annual convention in conjuncture with a recording of their presentation.

Each course is FREE to take! That’s right! If you paid for and/or attended this year’s convention, you will receive a ConEd card for the course(s) of your choosing upon passing the quiz accompanying each course and completing the course. If you did not pay for/attend convention, there will be a fee ($10.00 per course per member or $25.00 per course per NON-member) for the creation of your ConEd card.

Please contact the office by emailing us at admin@iafda.org.

What are you waiting for? Enroll today!

Course Listing


A Fresh Look At The Funeral Consumer

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Presented by Jessica Koth, NFDA Director of Public Relations

What Will You Learn?

  • Understand Generational Perspectives on Funeral Service.
  • Identify Trends in Funeral Planning and Disposition Preferences.
  • Adapt Funeral Service Approaches to Changing Consumer Expectations.

Duration: 39 Minutes and 42 Seconds

CE Credit: One


Donating 101 and Connecting with Purpose

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Presented by Madelyn Clark, Iowa Donor Network Partner Relations Coordinator

What Will You Learn?

  • Navigate the donation process with sensitivity and professionalism.
  • Empowers individuals to responsibly guide families through the donation journey while connecting them to the meaningful impact of organ and tissue donation.

Duration: 38 Minutes and 3 Seconds

CE Credit: One


Engaging Your Community: Why it Matters and Practical Strategies

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Presented by Jessica Koth, NFDA Director of Public Relations

What Will You Learn?

  • Identify key factors that influence a family’s choice of a funeral home beyond price.
  • Explore and implement innovative community engagement strategies that align with their funeral home’s brand and values.

Duration: 44 Minutes and 2 Seconds

CE Credit: One


Funeral Service Loss Exposures and Risk Management

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Presented by Antwain Strong, Federated Insurance

What Will You Learn?

  • Risk management and professional liability that includes coverages in the marketplace.

Duration: 43 Minutes and 24 Seconds

CE Credit: One


Helping Children Navigate Loss

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Presented by Asley Mori M.A., LMHC, IADC

What Will You Learn?

  • Develop an understanding of EveryStep’s grief and loss services and the support they provide.
  • Explore the developmental stages of children and how their comprehension of death and grief evolves with age.
  • Learn effective communication strategies for discussing children’s participation in funerals with families.
  • Analyze common challenges that may arise when working with families navigating grief and funeral decisions.
  • Engage in open discussion and Q&A to address specific scenarios and concerns related to children and funerals.

Duration: 49 Minutes and 1 Second

CE Credit: One


IOSME

Mark Bethel
Presented by Mark Bethel, Medical Examiner Investigator Liaison Officer, Iowa Office of the State Medical Examiner.

What Will You Learn?

  • Responsibilities of the Iowa Office of the State Medical Examiner, and an update on the Office’s plan for expansion.

Duration: 51 Minutes and 5 Seconds

CE Credit: One


KEYNOTE: From the Ashes: Surviving the Station Nightclub Fire

Gina Russo
Presented by Gina Russo, President of the Station Fire Memorial Foundation and Author of “From the Ashes”

What Will You Learn?

  • From Gina Russo: My objective is to let people understand what it’s like to survive something that should have killed me. To go on and live a very fulfilling life while 100 people lost theirs. I want to educate people about what went wrong and what has changed since the Station Night Club Fire. My journey took a turn I never expected but my goal is to live a meaningful life and to give back to so many who helped save my life.

Duration: 49 Minutes and 22 Seconds

CE Credit: One


Medicaid and Estate Recovery

Ben Chatman
Presented by Ben Chatman, Operation Manager, Iowa Estate Recovery Program

What Will You Learn?

  • This program is intended to continue a long-standing relationship between Iowa funeral directors and the Iowa Department of Health and Human Services Medicaid Estate Recovery Program
  • Assist with day-to-day issues that may arise in the fulfillment of our mutual responsibilities in serving the people of Iowa.

Duration: 1 Hour 2 Minutes and 31 Seconds

CE Credit: One


Practical Self Care Strategies and Managing Burnout for Compassion Fatigue in Funeral Service

Compassion fatigue
Presented by Kristen Ernst, Funeral Women Lead/The Center for Hope and Healing

What Will You Learn?

  • Funeral service is unlike many other professions. It can be isolating and taxing on your body. It is around the clock and many funeral homes lack the staffing. These challenges create roadblocks in funeral service and burn people out that want to create significant change and a meaningful difference. Because you want your career to be a marathon and not a sprint, this information will be critical to ensuring you longevity.

Duration: 53 Minutes and 29 Seconds

CE Credit: One


Preneed Motivators

Joan Schoborg
Presented by Joan Schoborg, Homestead Life Company

What Will You Learn?

  • Examine the demographics and behaviors of individuals who choose to prearrange their funerals, providing insight into who is most likely to take this step and why.
  • Analyzes how consumers move through the consideration process, from initial awareness to final decision-making.

Duration: 34 Minutes and 59 Seconds

CE Credit: One


Preparing Your Funeral Home for Sale: Key Considerations

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Presented by Tony Kumming, President Rollings and Pinnacle Funeral Service

What Will You Learn?

  • Staffing and what it means to potential buyers.
  • Things to consider a few years before you are ready to sell.
  • How buyers see the impact of headwinds such as an increasing cremation rate.
  • What to know and ask of potential buyers.

Duration: 46 Minutes and 11 Seconds

CE Credit: One


The Convergence Between Mental Illness and Criminal Justice

Tony Thompson
Presented by Tony Thompson, Author of Anyplace But Here

What Will You Learn?

  • Outline our mental health care delivery system in Iowa, and many of its pitfalls.
  • How we criminalize our state’s mentally ill and how we got “here”.
  • Discuss my book, Anyplace but Here, and the reflections outlined in the book and allow time for questions and answers.

Duration: 1 Hour 1 Minute and 30 Seconds

CE Credit: 1.5


What Your Families May Not Tell You About Your Funeral Home…But the Hairdresser and the Clergy Would

Wally Hooker
Presented by Wally Hooker, CFSP, MBIE, owner/funeral director/embalmer of Family & Friends Funeral Home

What Will You Learn?

  • This fun and upbeat lecture addresses some shortcomings, interesting and often over-looked issues pertaining to our facilities, how we conduct business, how we treat the public, how our bodies look, and what the public, hairdresser, clergy, sales reps, trade embalmers see and observe behind the scenes.

Duration: 1 Hour 28 Minutes 8 Seconds

CE Credit: 1.5


Posted June 19, 2025